No Vacancy Coffee brand guide

The branding guide for No Vacancy Coffee, a late-night coffee bar.

The sign

Preview on

Suggested looks

Colors

Logo rules

Logo with clear space marked around it
Give it room. Keep clear space on every side, equal to the height of the steaming cup.
Logo at minimum size1 in / 120 px
Not too small. Below 1 inch or 120 px wide, you should use the cup mark instead.
Cup mark on a small square icon
Use the cup icon for small spaces like profile pictures, app icons and favicons.
Logo stretched wide
Don't stretch it. Scale uniformly from the corner so the logo keeps its proportions.
Logo in off-brand colors
Don't repaint it. Stick to the approved colorways, don't go too far off the approved pallette.
Dark logo on a busy photo
Keep background simple. On photos, you can use a flat midnight or cream background panel behind the sign.

Color

Pairing checker

Pick a text color and a background to see if the pair fits the WCAG guidelines.

Text
Background

No Vacancy Coffee

Your favorite place to get lost. Espresso, slow bar, open late.

Type

Chantal

Open late. Stay a while.

Acme Gothic

Brewed for the long haul

Icons & stickers

Mockups

Cups, bags, cards and the menu. Tap any one for a closer look.

Downloads

Complete brand kitLogos, icons, stickers, palette, fonts and mockups4.2 MBDownload
LogosFive color versions, transparent PNG, 2876 px1.3 MBDownload
Icons + stickersCup, machine and beans, plus four die-cut stickers0.9 MBDownload
Identity boardBrand reference on one page, JPG0.2 MBDownload
FontsChantal and Acme Gothic Adobe Fonts
Download this mockup